VIEWdigital and Audiences NI join forces

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IMAGE: Audience NI chief executive Margaret Henry: “We are delighted to announce a programme of informative topics and inspirational speakers

Audiences NI Chief Executive Margaret Henry has invited members to ‘Driving Digital’ in partnership with VIEWdigital.

Due to the success of last year’s Digital Day, ‘Driving Digital’ will be held on November 20 at the Duncairn Arts Centre in Belfast and it will explore how digital technology is shaping the future for arts organisations.

Audiences NI are delighted to announce a programme of informative topics and inspirational speakers who are paving the way for digital innovation in the arts. Speakers include MTM, a London based research company who will take the audience through their Digital Culture Report. exploring how arts and cultural organisations in England use technology.

They will share their key findings on how digital is essential to arts marketing, preserving and archiving work and how digital can deliver a positive impact on audience development, creative output and operating efficiency.

Leeds Art Crawl will discuss how they used digital civic participation to map public art work and encourage audiences to curate their own art crawls. Emma Keith is a producer for National Theatre Live, were she oversees the ground-breaking initiative NT:Live, which reaches a global audience of more than 2.5 million people in more than 35 countries.

Recently, Emma has led on the world’s first live broadcast of a theatre production in 4K (Ultra HD) to cinemas, pushing the technological boundaries of live broadcast. Emma will deliver an insight into what inspired the initiative and what’s next for audiences.

Margaret Henry said, “Digital technologies offer the arts and cultural sector so many opportunities from content creation and distribution to audience engagement and development.  But digital isn’t new anymore and audiences now expect and value interaction across all channels.

“Audiences NI’s event in partnership with VIEWdigital offers our members the chance to hear how digital matters to audiences, how other arts organisations are reaping the benefits and start to form some ideas of what the NI arts and cultural sector want in terms of a digital strategy and action plan.”

VIEWdigital co-founder Una Murphy said: “We are delighted to be working in partnership with Audiences NI on Digital Day.

“Digital technology plays a key role in VIEW magazine – the only online social affairs magazine independently produced by journalists and aimed at the community and voluntary sector.

“We are looking forward to meeting lots of new people working in the arts and creative industries and sharing our experience with them.”

This is an unmissable event for anyone working in the arts and creative industries, to reserve your space at the event, email Audiences NI members receive two free spaces according to their membership package.

For additional places or non-member places please contact the email address above.


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