Lidl unveils new Northern Ireland community initiative

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Lidl Northern Ireland has unveiled a new local campaign which will see the retailer support hundreds of community groups across Northern Ireland.

‘Lidl Community Works’ follows the success of the ‘Lidl Surprises’ initiative in 2014 which saw Lidl deliver random acts of kindness to more than 350 community groups in Northern Ireland.

The launch is testament to Lidl’s ongoing commitment to Northern Ireland, said Glen Cinnamon, Regional Director at Lidl Northern Ireland. “Supporting all things local – from local suppliers and local charities to local jobs and local communities is central to Lidl’s commitment to Northern Ireland.  But we believe actions speak louder than words and that’s why we have created our ‘Community Works’ campaign.  We want to give back to the people who have supported us on our journey since we opened our very first store here back in 1999.”

Customers across the Northern Ireland are being invited to nominate groups in their local area that could benefit from Lidl’s support by downloading a nomination form from www.lidlni.co.uk and submitting it in any one of 38 Lidl stores across Northern Ireland by Sunday, June 14.

A panel of well-known faces, including international rugby player Rory Best, community worker Carol Doey, broadcaster Pamela Ballantine, chef and Lidl  ambassador Ian Orr and TV presenter and model Zoe Salmon, will then have the job of selecting 32 projects from the entries for Lidl to invest in.

Rory Best said he is looking forward to the challenge ahead, “This is a brilliant opportunity for any community groups who are looking for support from Lidl to help them achieve their goals.”

In addition to the 32 big projects, the Lidl Community Crew will also make surprise visits to more than 300 groups with vouchers and goody bags.  More than 80 sampling events will also take place in Lidl stores across Northern Ireland.

For more information about the campaign and to download a nomination form, visit www.lidl ni.co.uk

 

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