Amanda Neylon to speak at Digital DNA conference

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MacMillan Cancer Support head of digital Amanda Neylon, pictured above, will be among the speakers at the Digital DNA conference in Belfast this week

Ms Neylon will set out the digital technologies which have helped her organisation get its story across at a Digital Transformation in the 3rd sector workshop.

Cloud computing, digital storytelling and engaging an audience online are among the issues to be explored.

“We engage with over two million people through social channels”, said Ms Neylon, who has been with MacMillan Cancer Support for the last four years. Social media is now “fundamental” to all charities, she added, as it provides “a great communication, fundraising and awareness raising medium”.

Ms Neylon will be speaking at the Digital DNA conference on Thursday, October 15 at Titanic Belfast. Further details can be found at

VIEWdigital community media co-founder Una Murphy will be speaking about digital media skills training for community, voluntary and social enterprise groups at the workshop.

Digital DNA Head of Sales & Marketing John Bell said: “Falling cash donations, the rising popularity of debit transactions and the increased pressure on the third sector due to declining public services point firmly towards a future of change for charitable organisations”.

• To have a look at how MacMillan Cancer Support uses Twitter, click on these links: and


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