How to produce effective and compelling writing

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VIEWdigital director Harry Reid, a communications specialist and freelance writer, will lead this Digital Media Masterclass which will teach you how to use effective writing to tell your story.

Everyone produces written material at work, some more confidently and successfully than others.

Whether it’s in reports; fundraising applications; web content; articles or any of the numerous other types of format, the impact of writing depends on how clear, strong and lively it is.

This highly practical masterclass is designed to give participants the insights, skills and techniques to more confidently and competently craft the kind of writing that underpins professional and personal success by:

  • Identifying the characteristics of effective writing;
  • Pinpointing the principles that, when applied, result in these characteristics;
  • Highlighting how to eliminate the factors that lead to ineffective writing; and,
  • Enabling adoption of the key proven methods to produce writing that succeeds in informing, influencing or inspiring the people who read it online or in hard copy.

Date: Thursday, February 9, 2017

Time: 9.30 am – 1.00pm

Venue: City East Business Centre, 68-72 Newtownards Road, Belfast BT4 1GW

Cost: £165 (33% Discount for CVSE)

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