Oxfam opens fashion store with a difference in Belfast


Image: Gemma McCorry and Niamh Cunningham celebrate the opening of the new SIX 4 GOOD store in Belfast’s CastleCourt Shopping Centre

By VIEW editor Brian Pelan

An accessories and jewellery shop with a difference has opened in Belfast city centre – and will help Oxfam Ireland to raise vital funds for people in crisis and poverty across the world.

The new SIX 4 GOOD store, now open for business in CastleCourt Shopping Centre, sells a range of new fashion accessories and jewellery for women, men and children, including hair accessories, sunglasses, bags, purses, mobile phone accessories and homewares.

All the new items for sale in the store have been donated by European brand SIX free of charge to Oxfam Ireland, with profits going to support the charity’s work worldwide in emergency response, long-term development and campaigning, including projects with women and girls.

Michael McIlwaine, Oxfam Ireland’s Head of Retail, said: “Opening a shop which exclusively sells brand-new items from a single brand is an innovative departure for us and we’re delighted to be working with our long-standing partner Beeline on this unique collaboration.

“SIX 4 GOOD offers great value on a fantastic range, selling at discounted prices with items like rings, bracelets and earrings starting at just £2 and handbags from £7. This is exciting news for Northern Ireland’s bargain-hunting fashionistas and shoppers who like to look good and give back.”

Ulrich Beckmann, Founder and CEO of Beeline GmbH, said: “We want to give back part of our success to the community. This project is of particular importance for us and we are looking forward to continuing our successful cooperation with Oxfam Ireland to provide help for people in poverty worldwide.”

Mr. McIlwaine added: “Thanks to the generous donations by SIX, we are able to raise vital funds for our work worldwide, saving lives in emergencies like the current hunger crisis in countries like South Sudan, helping people build better lives through long-term development work and speaking out on the issues that keep people poor, like discrimination against women.

“For example, the handbag you buy in SIX 4 GOOD for £13 could provide 50 bars of soap for 50 Syrian families displaced by conflict, helping hygiene and preventing the spread of deadly diseases. Grabbing a bargain feels great but supporting families fleeing conflict or trying to lift themselves out of extreme poverty feels even better.”

For more information visit https://www.oxfamireland.org/shop/six-4good-castlecourt

Oxfam press officer Phillip Graham, left, with VIEW editor Brian Pelan in the new Oxfam store in Belfast


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