Big Lottery Fund to embed The National Lottery in its identity

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The largest organisation that distributes money raised for ‘good causes’ through the sale of National Lottery tickets has unveiled a refreshed brand that makes a clearer link between playing the National Lottery and the good causes that benefit.   

The Big Lottery Fund has changed its name to The National Lottery Community Fund – a move announced in September last year.

We have also unveiled a refreshed brand identity that incorporates The National Lottery’s highly recognisable crossed-fingers.  

Each year across the UK we invest hundreds of millions of pounds, raised through the sale of National Lottery tickets, in a range of community projects. By aligning our brand more closely with The National Lottery, we hope it will help players to better understand the difference they make when they buy a ticket. This move underlines ambitions to see returns to good causes grow. 

The brand refresh kicks-off The National Lottery’s 25th anniversary year. The first draw took place in November 1994 and since then, more than £30 million has been raised each week for a variety of good causes.  

Dawn Austwick, Chief Executive of The National Lottery Community Fund, said: “National Lottery funding for good causes changes lives. As the largest community funder in the UK, we see the amazing achievements of thousands of people-led projects every year. From social groups for young carers to baking classes for the older generation, from craft workshops in rurally isolated areas to support sessions for new parents, communities are thriving thanks to The National Lottery. By deepening the connection between players and the great projects they are supporting, we can make sure more people understand the incredible difference they make across the UK.” 


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